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概述
Digital transformation is impacting all aspects of our lives, and digital technology are becoming today the most powerful tools to promote culture, arts and fashion. While Silicon Valley continues to produce innovative smart devices and make advancements in virtual and augmented reality, the art, fashion and luxury industry is promoting a new way to integrate technologies into the production, manufacturing and retails and supply chain. Metaverse, the digital art and virtual collection are becoming extremely popular today involving both major artists, luxury brands and retail consumers. To avoid fashion waste, fashion and luxury brands are starting creating digital collection that allows to present the clothes to the market before they were produced.
In this evolving scenario the Master in Digital Fashion Innovation and Sustainability, has been designed to prepare students to meet the requirements of the growing fashion industry and of the new virtual market that is instant, eye-catching, sustainable and entirely digital. The program taught by qualified professors and professionals of the digital world, provides a complete knowledge and understanding of the current and future evolution of fashion and luxury, from the design and production to the marketing and distribution. Upon completion of the master, students will get the skills needed to integrate design fundamentals with entrepreneurial know-how and will be prepared for leadership roles in fashion marketing, communication and distribution fashion and luxury virtual collection.
Targeted to
- The master is addressed to bachelor graduate and professionals in the fashion and luxury field who want to explore the impact on digital technology in this industry.
Objetives
The Master aims to fill the existing digital skills gap in fashion business education and to meet the increasing demand for highly trained digital fashion professionals. Through the program students will analyze the socio-cultural processes that shape fashion and drive its impact on society and will get the key skills to market digital fashion and luxury products in a sustainable way, reducing cost and wast and addressing new international markets.
Moreover they develop the knowledge and skills to manage all the aspects related to the design of new fashion products taking into account sustainability, digitization and product innovation.
At the completion of the master, students will be able to:
- Analyze implementation of technology as a competitive advantage in the fashion and luxury value chain.
- Explore the significant innovations in digital fashion design and production.
- Lead technological innovation in the fashion and luxury company.
- Identify the unique marketing management aspects of luxury and fashion, and assess the importance of a brand’s environment and its strategic management.
- Develop advanced specialist skills in digital fashion disciplines.
- Contribute to responsible design systems and practice.
- Develop alternative, creative and experimental design solutions.
In association with
Digital transformation is impacting all aspects of our lives, and digital technology are becoming today the most powerful tools to promote culture, arts and fashion. While Silicon Valley continues to produce innovative smart devices and make advancements in virtual and augmented reality, the art, fashion and luxury industry is promoting a new way to integrate technologies into the production, manufacturing and retails and supply chain. Metaverse, the digital art and virtual collection are becoming extremely popular today involving both major artists, luxury brands and retail consumers. To avoid fashion waste, fashion and luxury brands are starting creating digital collection that allows to present the clothes to the market before they were produced.
In this evolving scenario the Master in Digital Fashion Innovation and Sustainability, has been designed to prepare students to meet the requirements of the growing fashion industry and of the new virtual market that is instant, eye-catching, sustainable and entirely digital. The program taught by qualified professors and professionals of the digital world, provides a complete knowledge and understanding of the current and future evolution of fashion and luxury, from the design and production to the marketing and distribution. Upon completion of the master, students will get the skills needed to integrate design fundamentals with entrepreneurial know-how and will be prepared for leadership roles in fashion marketing, communication and distribution fashion and luxury virtual collection.
Targeted to
- The master is addressed to bachelor graduate and professionals in the fashion and luxury field who want to explore the impact on digital technology in this industry.
Objetives
The Master aims to fill the existing digital skills gap in fashion business education and to meet the increasing demand for highly trained digital fashion professionals. Through the program students will analyze the socio-cultural processes that shape fashion and drive its impact on society and will get the key skills to market digital fashion and luxury products in a sustainable way, reducing cost and wast and addressing new international markets.
Moreover they develop the knowledge and skills to manage all the aspects related to the design of new fashion products taking into account sustainability, digitization and product innovation.
At the completion of the master, students will be able to:
- Analyze implementation of technology as a competitive advantage in the fashion and luxury value chain.
- Explore the significant innovations in digital fashion design and production.
- Lead technological innovation in the fashion and luxury company.
- Identify the unique marketing management aspects of luxury and fashion, and assess the importance of a brand’s environment and its strategic management.
- Develop advanced specialist skills in digital fashion disciplines.
- Contribute to responsible design systems and practice.
- Develop alternative, creative and experimental design solutions.
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Program
Program
The master include sthe following 7 modules and a final project work:
- History of Costume and Fashion
- Online Business and Innovation
- Retail Marketing
- Fashion Branding
- Product Management and Distribution
- Digital fashion
- Metaverse: Tools and Strategies for Leveraging Business
Teachers
All the master professors are PhD and professional experts in the fashion and luury sector and in the marketing and communcation field.
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Methodology and materials
Teaching system and study methodology
The Master can be attended completely online through the online platform "MIA University Campus" that provides students with a flexible and personalized learning environment. All the study material is accessible through the platform and includes asynchronous video – classes, didactic units, virtual library, webinars and interactive discussions forums that allows students to organize their study schedule while remaining connected with their professors and tutors.
Teaching materials
The students have at their disposal all the didactic material within the University LMS - study platform. The didactic material includes synchronous and asynchronous classes, textbook material, cases studies and required readings.
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Calendar and Fees
Duration, enrollment periods and start dates
The master lasts 1 year and can be attended fully online.
There are different starting dates during the year in the spring, summer and fall semester.
For specific information about the next available starting date you can contact the admissions office at: admissions@miauniversity.esFees and payment methods
The total tuition of the master is € 4.900 that can be paid in 6 installments during the year.